Create High-Performing Email Marketing Campaigns with Examples

As a result, the cost can escalate quickly, potentially making it expensive for some users. The monetization feature, which lets you sell digital products and subscriptions, is a unique offering not commonly found in other email marketing tools and is also included in the free Newsletter plan. Kit (formerly ConvertKit) is an email marketing platform for bloggers and creators. The specific features that appeal to you will depend on the needs of your business. It might be time to try out a professional email marketing service and develop your email marketing strategy.

However, these benefits depend on marketers having access to customer data. A digital marketing strategy is table stakes for both B2B and B2C businesses. A targeted execution of a part of the strategy that supports a specific goal. Today, most businesses invest in digital marketing, but often it’s without a concrete strategy that supports their goals. Utilize Sprout’s Instagram integration to create, schedule, publish and engage with posts. An amazing feature that makes Birdeye stand out is its easy integration with social media platforms like Facebook and Instagram.

That way, your newsletter will pop up at the top of their inbox. That’s why I DON’T recommend scheduling newsletters for first thing in the morning. The important thing is to always include a CTA in your newsletters. You’ll dive deeper into the six steps I mentioned above so you can create your own successful email marketing campaign.

4.9 out of 5 stars (1,898) 1898 total reviews • Free plan available 4.9 out of 5 stars (370) 370 total reviews • Free plan available 4.9 out of 5 stars (8,204) 8204 total reviews • Free plan available 4.9 out of 5 stars (4,301) 4301 total reviews • Free plan available It brings together data and marketing touchpoints, allowing companies to send personalized and timely campaigns, which leads to more impactful customer experiences.

Free Email Marketing Tools

Yes, it’s a solid email marketing and marketing automation tool. And you can cross-promote other newsletters to encourage them to do the same with yours. Beehiiv has a clean, intuitive editor for creating newsletters. One has everything to do with creating and publishing newsletters. It keeps things simple to use and focuses on the email marketing functionality.

Marketing Campaign Calendar Template

At the bottom of the email, RCN also highlighted its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email. This "storm update" got the company out ahead of an event threatening its service while allowing its users to get the weather updates they need from their Wi-Fi provider. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. It’s not pictured, but the CTA at the bottom of the email, labeled “Browse Originals,” prompts the app to open on your phone, making it easy to jump right in. Download these email marketing planning templates to keep yourself organized throughout the year.

Their editor is easy to use and there are ready-made responsive templates available. It provides SMS and advanced email functionality for marketers looking to increase revenue. And if you need help getting started, there are automation templates for use cases like webinars and product launches. And if you're using downloadable content as an incentive, it’s easy to automatically send materials after someone fills out your form. Digging deeper, Mailchimp offers advanced email marketing tools like A/B testing, prebuilt and custom list segmentation options, and send time optimization.

What is email marketing?

As you’ve seen, there’s no single “best” free email marketing service. You can get an idea of prices, and compare ActiveCampaign's prices with other providers, with our email marketing cost calculator. A premium feature that's hard to find with free providers is advanced email automation, so it’s worth taking that into account if you're planning on implementing a marketing automation strategy. We’ve only shown you ‘hosted’ newsletter services, which basically just means that you don’t need your own email server or to install anything on your computer. As you've seen, you can access many email marketing tools for free. And I guess the ‘catch’ is that once your budget has become a little less lean, you’ll be so happy with the service you’re using that you’ll stick with it and invest in a higher plan.

• Email gives you a direct line to your customers through their inboxes.
• Learn how to post content, create reels, invest in paid aids, and partner with influencers.
• Overall, HubSpot covers all digital marketing areas and caters to sales-oriented businesses like SaaS.
• Create an email signup form to make subscriptions as easy as possible.
• First for 8 years at an email marketing agency, in my projects with customers.

This super high ROI is probably why 86% of marketers consider email “important” or “very important” (DMA). Instead, I’m going to quickly show you why email marketing still works GREAT. Email marketing is the digital marketing practice of communicating with leads and customers with email. I’ll also show you how you can use email marketing to grow your business. In this chapter, we’re going to cover the basics of email marketing. While your email builder helps you create compelling messages, you still need visibility into how those messages perform after you hit send.

You need to constantly test subject lines, review your email marketing plan, analyze performance data, and adjust your approach. Email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived. I love how easy to use Reply’s AI SDR tool is. I love how easy it is to use email marketing Jason AI. Get a jumpstart on building your web pages and newsletters! Easily track the number of leads created, orders, the amount of revenue generated, your open rate, bounce rate, click-through rate, and improve your overall marketing strategy.

Agorapulse combines publishing, reporting, and social inbox tools in a way that’s easy to learn and quick to navigate. For small businesses, Textmagic offers a unique blend of SMS and email in one simple platform, making it easy to manage campaigns without switching tools. AWeber’s free plan includes many of its paid features, including simple marketing automation, landing pages, unlimited users, phone support and thousands of stock photos. The result is an easy-to-use newsletter tool with some surprisingly useful features (think landing pages, forms, and marketing automation). Zoho Campaigns is where the email marketing magic happens, and with a great selection of well-designed templates and an easy-to-use editor, it’s well worth checking out if you’re on a budget. Lastly, free plan users are required to display Beehiiv branding in their newsletters, which can only be removed on higher-tier plans like Max or Enterprise.